Wednesday, October 1, 2014

week 2 honesty business ethics

Read an incredible story about Magdalena Yesil, her humble upbringing in Turkey and how she had a dream as a child, came to America for college and achieved those dreams.  I did not just learn about her past entrepreneur ventures but I learned how companies such as cyber cash and market pay started.  One thing that stuck with me.  She was an entrepreneur at heart.  Her love was to start up companies then once going she wanted to go and start up a new company.  I have a friend just like that.  Once the company is up and going good he gets bored and is off dreaming about something new to do. Not all of his ventures are successful but some are.  This is a quote from Yesil: “I am very much a startup person - that's the phase of companies I love and enjoy working in.”  If that is her love then she needs to keep going at it.  When you have a gift, and it is your love then I think you will do very good, which she has.

the videos this week have been on ethics and honesty.  In my husband's accounting world 'ethics' is a big thing.  Every two years he has to redo his certificate and have so many hours in ethics.

If everyone was honest in business the world would be a much nicer place to live.  There is a lot of corruption in business.  But it does not start there.  People have to be corrupt to be corrupt in business.  Many Mormons are corrupt also.  We figure ever which way to get out of our taxes, we figure ever which way to pay the minimum on tithing.  I heard a quote once that said "don't pay your taxes like your tithing, trying to figure out how to pay the minimum." 

I want to remember these two names and go back and do some research on them  Frank Levinson and Jan Newman.

Two talks I want to remember for the future

 

  Brigham Young University-Idaho Devotional

oct 2010 making a living and a life   lynn Robbins


  In the beginning”...when Adam and Eve were driven from the Garden of Eden, the Lord told Adam that he would thereafter “eat bread in the sweat of [his] face” (Genesis 3:19).  Adam really had only one choice as to his life’s work – he “began to till the earth . . .” we are told in Moses 5:1.  He clearly had some challenges that you and I have not had to face.  However, his work environment did have some advantages.  Among others, he was able to set his own hours and approve his own sick leave and vacation time and he could not be fired.

 He was not tempted by Jones’ law, either,  which states that our needs are determined by what our neighbor has. Without neighbors there were no property line disputes.  There was no coveting or jealousy, or envy, or selfishness or any of the sins that come with competition and comparison. 
 In fact, Satan had very little to work with – there were very few sins with which he could tempt Adam and Eve.  Think about it – if you were the first man or woman what could he tempt you with?  Stealing? – no -- from whom?  Coveting – no.  Envy?—no.  Gossiping? – impossible – think about it.  Living beyond one’s means? – also impossible.  When you reflect on it, most serious sins involve others and would not become a possibility for Satan until the human race began to multiply and he could use competition and comparisons to appeal to the pride of men.
 In President Ezra Taft Benson’s classic talk Beware of Pride he said that “pride (the universal sin) is essentially competitive in nature . . .The proud make every man their adversary by pitting their intellects, opinions, works, wealth, talents, or any other worldly measuring device against others. In the words of C. S. Lewis: ‘Pride gets no pleasure out of having something, only out of having more of it than the next man. … It is the comparison that makes you proud: the pleasure of being above the rest. . .’ (Mere Christianity, New York: Macmillan, 1952, pp. 109–10.) . . . Some prideful people are not so concerned as to whether their wages meet their needs as they are that their wages are more than someone else’s. Their reward is being a cut above the rest. This is the enmity of pride.” (Ezra Taft Benson, “Beware of Pride,” Ensign, May 1989, 4)
 The competition that Satan was so anxiously awaiting could not take place until Adam and Eve began to multiply and replenish the earth.  When it finally did happen, it was in the work place and in the acquiring of material possessions where it occurred. It was here that he claimed Cain as his first victim as Cain fell prey to the Master Mahan principle “that I may murder and get gain” (Moses 5:31).  
 The acquiring of wealth and material possessions would become Satan’s most fertile ground, tempting mankind with the cunning strategy that this world is our destiny and that anything and everything in this world is available for money. 
 Working in this world to make a living was part of the Lord’s plan for His children, not just to survive, but to see how we would get along with others in making that living – to see if we would be honest in our dealings with our fellowmen.   Satan quickly recognized the work environment as a strategic setting to stir up all manner of sin, including covetousness, jealousies, self-indulgence, living beyond one’s means, anger, contention in marriages, infidelity, greed and envy, selfishness, even theft and murder. 
 Motives in the work place      Here at BYU Idaho you are learning, not only how to make a living, but more importantly, how to make a good and honest living.  Your mid-term tests and final exams are indicators of your progress in preparing for a profession, but they pale in comparison and importance to the celestial tests the Lord will be monitoring as He observes your daily behavior in your dealings with your fellowmen. What you do to make a living, or how many dollars you earn, aren’t nearly as important to the Lord as whether you:  
  •   Are building His kingdom including strong and valiant families.
  • Are honest in your dealings with your fellowmen and using your God-given talents in their service; 
  • and if you are filling your life with good works, that positively impact your community and world.
In Charles Dicken’s classic story, A Christmas Carol, Ebenezer Scrooge undergoes an amazing transformation, from a ruthless money lender, to a caring and charitable businessman and philanthropist.  As his motives evolve in the story, transforming him from a cruel and stingy miser to a compassionate member of his community, we witness a marvelous impact on him and others that touches us profoundly.
 The motives that drive people are the hinges upon which major outcomes swing.
In making a living, the Lord identified two opposite motivators – God and mammon.   We know that money itself is not evil; in fact, it represents “the sweat of our face” – a commandment of the Lord.  Mammon goes beyond money to “the love of money” and is referred to as “the root of all evil” we read in 1 Tim. 6:10. 
 I want to share some illustrations of the interplay between a love of God and our fellowmen on the one hand, and the need to make a living on the other.  There are several combinations of these two motives which, for demonstration purposes, I will give the following grades:   
 Grade
Primary Motivation
Secondary Motivation
A
 Love of God and fellowmen ©
Income  $









 A- Level         At the A-level, The Lord established the correct order with priorities as we read in Jacob 2:18-19,, “Before you seek for riches, seek the kingdom of God.  And after ye have obtained a hope in Christ ye shall obtain riches, if ye seek them; and ye will seek them for the intent to do good . . .”  At this level the primary motivation is a love of God and our fellowmen.  Of necessity, there is a secondary motivation to earn a living. 
 If a love of God and fellowmen is the primary motivation, then the working man or woman will be a kingdom builder and a full-tithe payer. They will have a “zeal towards their fellow men . . . and will be perfectly honest and upright in all things” (Alma27:27).  As a laborer they will be “worthy of their hire” (Luke 10:7).  As an employer they will give a “just recompense of wages,” (D&C 124:121).  They will be a beloved employer and endeavor to help, not only their customers, but also their employees and community. They will have a baker’s dozen mentality with superior customer service. Sometimes this person will even render service at no charge to help someone in need, such as those doctors who travel to Third-world countries to help the disadvantaged.  Their products and services are of the highest quality. 
 Those at the A-level aren’t working for mankind, but living for mankind, trying to lift and help others.  In addition to making a living, they are making a life.  They have a different vision than those at lower levels.  Because of their love for their fellowmen, they define their business in terms of customers’ needs, such as a builder of homes rather than merely a brick mason. At l B throug D, business is usually defined in terms of products and services rather than customers’ needs
 Grade
Primary Motivation
Secondary Motivation
A
 Love of God and fellowmen  ©
Income  $
B
 Money  $
Love of fellowmen  ©






 B- Level         A love of God can only exist at the A-level, since the person who loves God would always put Him first, not being able to serve two masters.  At the B-level, the primary motivation is money, but there is still a love of fellowmen and a genuine desire to provide good products and services to customers.  This could even be an A-level person or company who has been sidetracked by the world.  It is difficult for a company which goes public to remain at the A-level.  The pressure on the board of directors and corporate officers to increase the value of the stock is so great that many lose sight of the A-level vision that helped them achieve their success in the first place.  Concern for the stockholder and the bottom line will almost always force an “A” company to the B-level and sometimes lower. 
 Grade
Primary Motivation
Secondary Motivation
A
 Love of God and fellowmen  ©
Income  $
B
 Money  $
Love of fellowmen  ©
C
 Love of money   $
Indifferent to clients or customers



 C- Level     At the C- level, the “love of money” is the only motivator.  The businessman or woman engineers minimal quality, or the appearance of quality, into their products and services so that they may be competitive and survive, but look for the cheapest ways to produce, without any true concern for their customer. Their personal integrity is compromised as they begin to engage in dishonest practices, such as deceptive advertising and meaningless guarantees.  The customer is often considered a nuisance when problems arise and usually neglected so that the businessman or woman can be on to a new customer.  Since the business already has its profit, they are slow to respond to customers with complaints.  You’ve probably had a “C” company sell you something and then not service it afterward, which not only frustrated you, but caused you to lose any loyalty whatsoever to that company.  You’ll never shop there again.
 Grade
Primary Motivation
Secondary Motivation
A
 Love of God and fellowmen  ©
Income  $
B
 Money  $
Love of fellowmen ©
C
 Love of money  $
Indifferent to clients or customers
D
 Filthy Lucre   $
Harmful to clients and customers
  D- Level         At the D-level, the unwary are more victims than customers.  Once again the motivation is the love of money, but this time at the peril of the customer, who will be harmed and maybe even injured or killed.  Profits at this level are known as “filthy lucre.”
 “Filthy Lucre,” President Spencer W. Kimball said, “is that had through sin or sinful operations and that which comes from the handling of liquor, beer, narcotics and those many other things which are displeasing in the sight of the Lord. . . those who deal in the forbidden are recipients of filthy lucre.” (Melchizedek Priesthood Personal Study Guide 1984, p. 84)
 This is the category of which the Doctrine and Covenants warned, “In consequence of evils and designs which do and will exist in the hearts of conspiring men in the last days, I have warned you, and forewarn you . . .” (D&C 89:4)     
 In addition to those things mentioned by President Kimball, we would also include tobacco, pornography, prostitution, and gambling, etc.  While some of these things may be legal, they can still be unhealthy, immoral and maybe even lethal.  In his insightful book Winners Never Cheat, Elder Jon M. Huntsman writes, “Cigarettes are an example of a legal product that, when used as directed, causes death.  Tobacco companies cloak their consciences with the simplistic observation that no one forces people to smoke."  (Winners Never Cheat by Jon M. Huntsman, p 75)
 No profession is exempt from Satan’s influence. 
The int insight with this model is that all professions, businesses, and services can be found at all levels or grades A - D. 
 There are A-level accountants and there are D-level accountants.  The D-level accountant cooks the books, which occurred at ENRON and WorldCom where dishonest business practices eventually caused the business to collapse.  Their focus was on the bottom line at the peril of their customers and shareholders.  
 There are A-level bankers and D-level bankers. 
In the movie “It’s a Wonderful Life” starring Jimmy Stewart as George Bailey, Bailey’s Savings and Loan is an A-level bank with a love of their fellowmen and a genuine desire to help families get out of the low quality housing in Potter’s Field and into a respectable home of their own. 
 Potter, on the other hand, was a ruthless and uncaring man who thought nothing of stealing the $8,000 that Uncle Billy misplaced in a rolled- up newspaper while making a deposit.
At one point in the movie, Potter makes George an offer he can’t refuse, to come and work for Potter at many times the income George is currently making, including some very attractive benefits.  One of those benefits was George’s dream --to travel.   George is momentarily mesmerized by the offer, and then realizes he is being offered a job with a D-level employer.  Upset with himself for even considering the offer, he calls Mr. Potter, “Nothing but a scurvy little spider” (which is a good description for a D-level person) and walks out.  
 In “A Christmas Carol,” Scrooge made the transformation from a ruthless D-level lender as the story begins, including a total disregard for his fellowmen and a desire to “decrease the surplus population,” to an A-level gentleman as the story concludes.
 One reason you occasionally hear jokes about attorneys is because people often consider it a profession that rarely transcends the D-level. Those at this level were referred to as “cunning” in The Book of Mormon. (See Alma 10:15) While it is true that there are lawyers at the D-level, there are many who are or have been A-level -- Howard W. Hunter, James E. Faust, Dallin H. Oaks, Quentin L Cook,  D. Todd Christofferson, to name a few.  One reason the book, To Kill a Mockingbird, has become one of the all time literary classics is because of the inspirational example of an A-level attorney, Atticus Finch.
 Another profession, which people tend to place in the D category by nature, is politicians.  You can think of several D-level politicians right now, as there are many to choose from throughout the world. 
 The A-level politicians are men like King Benjamin and Mosiah from the Book of Mormon, or George Washington and Abraham Lincoln from our history books.  For these men money was not their primary motivator, but actually risked their own fortunes defending their country.  They were true patriots, whose primary motivation was a love of God, their fellowmen and their country.
 What about teachers?  It is only fair that they should receive the same grades that they give their students.  The best teachers get an A.  They are often voted “Teacher of the Year.”  D-level teachers are biding their time until retirement.  They don’t really care for the children in their class and can even damage or destroy a child’s self-worth by labeling him, calling him names and publicly ridiculing him.  
 At our local grade school the vast majority of our childrens’ teachers have been at the A and B-level.  However, in two different years, two of our children were placed in classes with D-level teachers.  The D-nature of each teacher manifested itself quite quickly.  It was clear that these teachers did not like teaching and did not like children, often doing cruel things to them.  My wife is intolerant of “C” and “D” level teachers assigned to our children.  When the principal would not or could not move our children to another classroom and teacher, my wife pulled the children out of the school and placed them in a distant school less convenient to our family.  The inconvenience of driving them to the other school was a small price to pay for the life-impacting benefits gained from the better teachers that our children received, in those instances.
  How about carpenters?   Have you ever purchased anything made by a “C” or “D” level carpenter?   What was the product like?  Do you still have it, or did you have to get rid of it because of poor quality?   What kind of carpenter do you think Brigham Young was?  Or the carpenter from Nazareth?
  An A-level store owner gives, in the Savior’s words, a “good measure, pressed down, and shaken together, and running over” (Luke 6:38), while the D-level store owner uses “a false balance” (Proverbs 11:1) tipped in his favor. 
 Even for the respected industry of medicine, there are doctors at the A-level and there are doctors at the  D-level.  A D-level doctor is one who will selfishly perform unnecessary operations to satisfy his greed, or those who have signed up with rogue Internet pharmacies and prescribe dangerous drugs to people they have not examined. (See “The Pill Peddlers, Reader’s Digest, Oct. 2004, 141)
 The Golden Rule – a Principle of Happiness and Success
 Sometimes we hear stories of a D-level person who is not playing by the rules and appears to be prospering and out-performing those who are playing by the rules, almost as if they had an unfair advantage. In such cases we feel a sense of injustice and frustration, as noted in this quote from Jeremiah 12:1,
 “Wherefore doth the way of the wicked prosper? Wherefore are all they happy that deal very treacherously?”                                                                  
  Appearances can be deceiving.  It may seem that the wicked are prosperous and happy, but we know that “wickedness never was happiness.” (Alma 41:10) Given 20 more years, who do you think the customers will naturally gravitate to, George Bailey or Mr. Potter?  Who will be most successful over the long run with the greatest customer loyalty? 
 The most basic of all marketing principles is to give the customer what he or she wants and deserves.  It is a principle that was taught by the Savior which we know as the golden rule, “Therefore, all things whatsoever ye would that men should do to you, do ye even so to them, for this is the law and the prophets”  (3 Ne. 14:12).   Many businesses forget that principle.  Some cut corners and produce inferior products.  Some are guilty of price fixing.  Some are guilty of deceptive advertising.  These and many other strategies are the ways Satan tempts men to serve mammon.  The following are some important questions to ask of everyone in the workforce: 
    • Do you give an honest day’s work for your pay?
    • Are you loyal to your employer?
    • Are you honest with the customers?
    • Are your products and service of the highest quality? 
    • Do you charge fair prices?
    • Are you concerned for the welfare of your employees? 
 Scrooge finally started paying Bob Cratchet a fair wage and providing comfortable working conditions.
 Referring once again to the book, Winners never Cheat, Elder Huntsman referred to a Wall Street Journal report which ranked attributes that recruiters looked for in hiring new personnel.  He noted that the three highest ranking traits were Christ-like attributes—Interpersonal skills, an ability to work well within a team, and personal integrity.  “Curiously,” he said, “work experience and strategic thinking were in the middle of the list of the 20 most desired traits for new hires.”  (Winners never Cheat by Jon M. Huntsman, p 91-92)  As the world becomes increasingly more wicked it will become more and more difficult to find people of integrity.  I believe the search for people of integrity  is already drawing more and more recruiters to BYU-Idaho.  You are a rare and highly prized commodity.
 Three Helpful Principles:
Some decisions that face members of the Church are not always easy or clear. 
Here are three helpful principles to help you make A-level choices.
 Can you ask the Lord’s blessings with a clear conscience?  We learn in Alma 34:24-25 that you can pray for success in your labors -- “over the crops of your fields, that ye may prosper in them. . . over the flocks of your fields, that they may increase.”  The Church Handbook of Instruction  teaches us that “Members of the Church should endeavor to be involved in activities and employment upon which they can conscientiously ask the blessings of the Lord and which are consistent with the principles of the gospel and the teachings of the Savior.”  (Church Handbook of Instructions, Book 1 2006, p. 179)
 When questionable products or services are involved, is the person’s involvement direct or indirect?  Can an A-level grocer, for example, sell coffee and tea to those customers who know nothing of the Word of Wisdom and for whom it would not be a sin?  The grocer might do so at the request of his customers to meet their demands when he clearly would never produce coffee himself.  His involvement is indirect. 
 Does the product or service hurt society?    Some products and services may be detrimental to the individual while others damage the community.  Coffee and tea, for example, would be products that have individual consequences. Alcohol and pornography, however, have proven to also have community consequences.  Alcohol has resulted in traffic accidents and domestic violence; pornography has led to divorce and broken homes, pedophilia, rape, murder, etc.  “Pornography damages individual lives, families, and society . . . Church members should . . . oppose its production, dissemination, and use.” (Emphasis added, Church Handbook of Instructions, Book 1 2010, 166)         
An A-level company feels a community responsibility that goes beyond respecting individual agency or rights and customer demands.  
 Years ago, while on a stake visit, Pres Kimball interviewed a brother who was a grocer by trade. I quote Pres Kimball,
“What do you sell in this store?’ . . . ‘Groceries and miscellaneous merchandise.’  ‘Your competitors sell other things including forbidden things, do they not?’  I asked.  ‘Yes, but we have felt it was not right. . . We lost trade, of course.  People leave our store and go to the other store and buy many dollar’s worth of groceries where they can get a few cans of beer or some wine, but we do not sell it.’  And I could not refrain from saying, ‘God bless you, my faithful brother. . . . Your dollars are clean.’”  (Melchizedek Priesthood Personal Study Guide 1984, p. 84)
 With these additional thoughts, we can add one more level to the model which we will label “F”.   
 Grade
Primary Motivation
Secondary Motivation
A
 Love  ©
Income  $
B
 Money  $
Love  ©
C
 Love of money  $
Indifferent to customers
D
 Filthy Lucre   $
Harmful to customers
F
 Filthy Lucre
Harmful to customers and to society, nations destroyed.
 F Level      At this level are the unscrupulous individuals and companies whose involvement is ‘direct’ and whose primary business damages or destroys society. 
 What about those whose involvement in F-level products and services is not direct, nor is it their primary business, such as a grocer who sells beer and wine or pornographic magazines fearing he will lose business if doesn’t provide it?  Because his primary business and motivation is good, he may not be at the D or F-level, but due to his disregard for principle #3 above, and as an abettor of the forbidden, he is now excluded from the A category as that level has been compromised. 
 Many at the F-level were identified earlier at the D-level, but may actually fit better at this level because of their negative impact on communities and nations.  At this level, we also find the parasites of society, those who don’t contribute, but only take -- organized crime, con artists, internet scams, Ponzi schemes, etc.  At this level, you have murder and elimination of competition.  It is at this level where secret combinations operate, like the Gadiantons who destroyed both the Jaredite and the Nephite civilizations and according to Moroni will be a very real threat in our day. (see Ether 8:24.)  These are they who by secret design and murder place their friends on the “judgment seats” of the world --dictators and tyrants who destroy nations. The Apostle Paul referred to such individuals as “rulers of the darkness of this world.” (Ephesians 6:12)
 Some at this level, like purveyors of pornography, justify their wares based upon law and legality.  Will freedom of speech protect pornography in the New Jerusalem?  Absurd!   The phrases, “Pro-choice” and “Freedom of Speech” when promoted by Satan, are really evil euphemisms masquerading as good – a wolf dressed in sheep’s clothing  who is demanding to dine with the sheep. 
 A-level and a Zion Society      Speaking of the New Jerusalem and life in the millennium, work in a Zion society will be guided by the law of consecration and having all things in common.  Because the earth has ‘enough and to spare’ there will be no unemployment in the millennium.  The great millennial motivators will be the first two great commandments, a love of God and a love of fellowmen.  It was these same A-level motivators that resulted in the great prosperity and happiness enjoyed in both the City of Enoch and with the Nephites for 200 years following the Savior’s visit to them.  One way to prepare for future life in the millennial day is to make sure our motives and behavior are at the A-level today.
 Pres Benson mentioned that, “It was essentially the sin of pride that kept us from establishing Zion in the days of the Pro Joseph Smith. It was the same sin of pride that brought consecration to an end among the Nephites. (See 4 Ne. 1:24–25)    
Pride seduces a person from the A-level to the B-level or lower.  It would be difficult, if not impossible, for a proud person to remain at the A-level, because of the “enmity” he has towards his fellowmen men, citing Pres. Benson. (ibid)   This enmity is opposite the love of God and our fellowmen which is the first motivator at the A-level.
 Conclusion
A common and recurring nightmare for many people is to suddenly realize they have forgotten to attend class all semester, and it is now time for the final exam.  In the dream, they are panic stricken wondering how they could have ever been so absent-minded, with no time remaining to turn in assignments or to cram for the imminent final exam.  They are grateful to awaken in the morning and realize it was only a dream. 
  This dream has a parallel.  For many it will be a nightmare come true, when at judgment day, they realize they neglected the most important class of their life and are totally unprepared for the ultimate of all final exams. Alma forewarned of the nightmare when he asked, “can ye imagine yourselves brought before the tribunal of God with your souls filled with guilt and remorse, having a remembrance of all your guilt, yea, a perfect remembrance . . . ? (Alma 5:18)   
 In A Christmas Carol, Marley is living this nightmare, bound in the chains he “forged in life, link by link.”  He vocalizes the nightmare, in response to a comment made by Scrooge, “But you were always a good man of business, Jacob.”  “Business!” cried Marley, . . . “Mankind was my business.  The common welfare was my business; charity, mercy, forbearance, and benevolence, were, all, my business.  The dealings of my trade were but a drop of water in the comprehensive ocean of my business! . . . Why did I walk through crowds of fellow-beings with my eyes turned down, and never raise them to that blessed Star which led the Wise Men to a poor abode?  Were there no poor homes to which its light would have conducted me!”   (The Annotated Christmas Carol, ed. Michael Patrick Hearn (1976), 79)
  I mentioned your mid-term tests and final exams as indicators of your progress in preparing for a profession, but said they pale in comparison and importance to the celestial tests the Lord will be monitoring as He observes your daily behavior in your dealings with your fellowmen.  In your pursuit of an income, may you remember, as Marley stated, that mankind is your true business.  You should be congratulated if you earn “A” grades here at BYU-Idaho, but they are meaningless if you don’t achieve the more important “A” grade in life.  The Savior is your example in becoming an A-level individual. 
 In conclusion, may each of you be guided by the Spirit in all your employment decisions -- in finding A-level employment and in being an A-level employee, yourself.  May you each use your God-given talents in the service of your fellowmen and making your communities and world a better place to live.
 I bear my testimony of the Savior and his perfect example.  His desire is for you to be happy and successful -– and to make both a living and a life.  He said, “I am come that they might have life, and that they might have it more abundantly.”  (John 10:10)  He cares for you and will bless you as you follow true and correct principles, I so testify in the name of Jesus Christ, Amen.
True Blue, Through and Through
Sheri L. Dew   Brigham Young University–Idaho Devotional   March 16, 2004
My dear young friends, it is a joy to be with you, and I pray that the Spirit will speak to each of you who are ready to hear what He has to say.
A few weeks ago while meeting with President Gordon B. Hinckley, he asked how work was going. Among other things, I told him about a difficult decision I had made that in retrospect I now realized I should have made earlier. “President, I just wish I were smarter,” I confessed. Without missing a beat, he replied, “I wish you were smarter, too.” Then, after pausing for effect, he added, “I wish we were all smarter.”
Here at this institution of higher learning, you’re well aware of the advantages of being smart. Today I want to talk with you about a virtue that is just plain smart and that will have as much impact on your happiness, your peace of mind, and your ability to fulfill your life’s mission as any virtue I can think of.
It is a virtue that will ultimately make you or break you. It will make or break you as a husband or wife, father or mother, brother or sister, colleague or friend or leader. It will make or break your career. And most significantly, it will make or break your efforts to achieve exaltation. For it will define your relationship with God the Father, His Son Jesus Christ, and the Holy Ghost.
This is a virtue that every man or woman of God must come to possess in increasing degrees. It is a virtue found in every true follower of Jesus Christ. 
 It is the virtue of integrity.
We tend to define integrity as honesty. And without question, it includes that. But telling the truth is just the beginning of integrity.
 President Joseph F. Smith called integrity “the cornerstone of character” (4 April 1897 General Conference). And President Gordon B. Hinckley spoke of integrity this way: “Men and women of integrity understand intrinsically that theirs is the precious right to hold their heads in the sunlight of truth, unashamed before anyone” (Standing for Something, 29).
An incident in the life of President Joseph F. Smith bears out this point. In the fall of
1857, the nineteen-year-old Joseph F. was returning from his mission in Hawaii, and in California he joined a wagon train. It was a volatile time for the Saints. Johnston’s Army was marching towards Utah, and many had bitter feelings towards the Church. One evening several hoodlums rode into camp, cursing and threatening to hurt every Mormon they could find. Most in the wagon train ran and hid in the brush. But Joseph F. thought to himself: “Shall I run from these fellows? Why should I fear them?” With that, he walked up to one of the intruders who, with pistol in hand, demanded, “Are you a Mormon?” Joseph F. Smith responded, “Yes siree; dyed in the wool; true blue, through and through.” At that, the hoodlum grasped his hand and said, “Well you are the [blankety-blank] pleasantest man I ever met! Shake hands, young fellow. I am glad to see a man that stands up for his convictions” (See Gospel Doctrine, 518).
I love Joseph F. Smith’s words: true blue, through and through.
For the purpose of our discussion today, will you think of integrity as being True. True Blue, Through and Through. True to yourself, meaning who you are as a son or daughter of God, and who you are in the process of becoming. True to others, meaning that you do what you say you will do. And true to God, meaning that you practice what you preach and that you are doing what you covenanted to do here in mortality.
Living with integrity isn’t necessarily easy, but it is far easier than the alternative. Integrity engenders confidence and peace of mind, whereas breaching integrity always has painful consequences. A case in poin:
I was raised on a large grain farm in Kansas, and on a farm you learn to drive as soon as you can see over the steering wheel and touch the pedals–preferably at the same time. For me, that was in the fourth grade. So, by the time I got my driver’s license at fourteen, I was a seasoned veteran behind the wheel. Or so I thought.
That first June after getting my driver’s license, I was expected to help with harvest. My job was to drive a grain truck from the field to the elevators, ten miles away via country road. The trip to the elevator was a straight shot, except for one stop sign to cross a highway.
Now, it takes hundreds of yards to grind down through the gears and bring a fully loaded grain truck to a complete stop. It was a pain for a young girl. Each time I came to that stop sign, I couldn’t help but think how much easier it would be if I didn’t have to completely stop. It’s not as though I needed to stop. There was rarely any traffic on that remote highway. And besides, Kansas is flat. You can stand on a tuna fish can and see forever. So from the cab of the truck, I could see for miles. After indulging in these thoughts for a few days, I managed to rationalize that it was actually a good idea if I just slowed down but didn’t completely stop.
Which I began to do. And it did make dealing with the stop sign so much easier. But then something curious began to happen; and before I knew it, not only was I not stopping, but I wasn’t doing much more than taking my foot off the pedal briefly, glancing both ways, and barreling across the highway. I did this day after day, including one afternoon when I again disregarded the stop sign, sped across the highway, and proceeded down the dirt country road.
Now, I should point out that a heavy truck on a dirt road kicks up a lost of dust. That afternoon, after going five miles, I looked in the rear-view mirror as I slowed to turn a corner and to my fourteen-year-old horror saw a white car with a rotating red light on top following me. I had never even seen a policeman out in the country. And after eating my dust for five miles, he was not all that cheerful. Then, when he saw how young I was, he demanded to talk with my parents. So with his red lights still gyrating, he followed me to our farm a mile away. And let’s just say that it was a painful experience.
I learned three things that day: First, that with lightening speed, I went from complete observance to complete disregard of the law. Second, my demise started with a small crack in my integrity. The instant I talked myself into taking a small liberty, I was on a slippery slide into full-scale disobedience. And third, there is no such thing as slightly breaking a law–whether a law of the land or a law of God–because even a slight breach of integrity opens the door for Satan.
Helaman’s stripling warriors stand in stark contrast to my performance behind the wheel of the grain truck. They performed “every word of command with exactness” and “were true at all times in whatsoever thing they were entrusted” (Alma 57:21; 53:20). In other words, they kept their covenants with precision. They were true blue, through and through. They clearly understood that a half-hearted effort to keep the Sabbath day holy or to be morally clean or to tell the truth is no effort at all. Joseph Smith didn’t declare that we usually believe in being “honest, true, chaste, benevolent, [and] virtuous” (Articles of Faith 1:13). On Mount Sinai the Lord didn’t say, “Thou shalt rarely covet”; or “Thou shalt not steal very often”; or “Thou shalt only commit adultery a time or two.” He said “Thou shalt not,” clearly delineating the line between integrity and infidelity, a line that when we cross we risk losing control of our thoughts, motives, and actions. Just as I did in the grain truck.
Integrity is the foundational virtue upon which all other virtues are dependant. It is the first rung on the character ladder. Where there is integrity, other virtues will follow. Where there is no integrity, other virtues have no chance of developing.
Falsehood and breaches of integrity are as old as Cain and Abel. Today there seem to be flagrant violations of integrity everywhere–the newsroom, the locker room, the board room, even the court room. We have endured so many outrageous national scandals that obscene abuses of power and money seem almost ho-hum. Leaders at the highest levels of government have committed unspeakable breaches of integrity–and then lied until forced to confess. Executives in one corporation after another have bilked investors out of billions. Some have lost fame and fortune simply because they lied.
Four years ago, prior to the last presidential election, I was invited to address an east coast professional organization on the topic of leadership. The “gist” of my message was that true leaders embodied certain virtues–with the key virtue being integrity–because a man or woman who can’t be trusted can’t really lead.
After the presentation, an accomplished businesswoman approached me. “You know,” she said, “I’ve never thought about the connection between leadership and integrity. But I guess it really is impossible to lead people if they don’t trust you.”
Her reaction stunned me! Who wants to be led by a liar? Tell me, do you care if the professor who determines your grades is fair? Do you care if your banker is honest? Would you like to know that your surgeon didn’t cheat his way through his residency? Do you care if the person you’re dating tells you the truth about his life, his past, and his feelings about everything from the gospel to what kind of family he wants to have?
Of course you do, because it is not possible to develop a relationship, any relationship–whether between husband/wife, parent/child, teacher/student, or business/customer– with someone you can’t trust. There is a reason adultery is referred to as “cheating,” because it constitutes such a cruel breach of trust. And trust, which can only be engendered in an atmosphere of integrity, is the keystone that holds every organization together–whether it is a marriage or a family, a business or a nation, or even the kingdom of God.
Prophets ancient and modern have provided patterns to emulate. Consider Joseph, whose rotten brothers sold him into Egypt and then lied about it. In stark contrast to his brothers, Joseph’s integrity held fast under the most trying of circumstances. Consider his words as he resisted the seductive advances of Potiphar’s licentious wife:
Behold, my master...hath committed all that he hath to my hand;...neither hath he kept back any thing from me but thee, because thou art his wife: how then can I do this great wickedness, and sin against God? (Genesis 39:9).
Joseph was unwilling to betray either his friend or his God. He was true blue.
Job set an example of integrity for the ages. Even after losing his wealth, his health, and his family, he declared, “Till I die I will not remove mine integrity from me. My righteousness I hold fast, and will not let it go” (Job 27:4-6).
Then there was Saul, who went about destroying the Church–until his remarkable conversion. From that time forward, the Apostle Paul was faithful to his charge to “bear [the Lord’s] name before the Gentiles and kings and the children of Israel” (Acts 9:15). He was stoned, persecuted, arrested, and bound in chains (See Acts 14:19; 21:33). Yet even before King Agrippa, he boldly declared the truth and was true to what he knew to be true.
Prophets in our day have been similarly valiant, beginning with the Prophet Joseph, whose vision of the Father and the Son consigned him to a lifelong crucible. He was mocked and persecuted, tarred and feathered, imprisoned for months at a time, and betrayed by trusted friends. Through it all he declared,
I had actually seen a light, and in the midst of that light I saw two Personages, and they did in reality speak to me; and though I was hated and persecuted for saying that I had seen a vision, yet it was true;...I had seen a vision; I knew it, and I knew that God knew it, and I could not deny it, neither dared I do it” (JS-H 1:25).
The Prophet Joseph never backed down. His was stunning integrity under stunning circumstances.
Joseph’s successors have followed suit. Elder Ezra Taft Benson was an Apostle when President Dwight D. Eisenhower appointed him to serve in his Cabinet as Secretary of Agriculture. For eight years the press routinely battered Secretary Benson for his policies. But over time, he won the respect of even his opponents. A reporter for the New York Times explained why:
 He acts like a man whose conscience is always clear–his testimony today will be the same next week...or a year from now. He doesn’t have to remember what he said to an opposition Senator at their last meeting. This is a built-in ulcer-saving device not always found in Washington” (New York Times Magazine, 11 April 1954).
Through it all Elder Benson lived by this statement: “I feel it is good strategy to stand up for the right, even when it is unpopular. Perhaps I should say, especially when it is unpopular” (Ezra Taft Benson, 373).
President Gordon B. Hinckley has also been a model of integrity. After he was interviewed by Mike Wallace for “60 Minutes,” I spoke with Mr. Wallace about their interview. Of the many things Wallace praised President Hinckley for, he seemed most impressed with the fact that the prophet had done everything in connection with their interview that he had promised to do. When I later offered to show Mr. Wallace how I intended to quote him in President Hinckley’s biography, he replied, “That’s not necessary. You’re a Mormon. I trust you.” Do you really think this hard-hitting veteran journalist believes every member of the Church is trustworthy? Of course he doesn’t! He is not that naive. But his statement was not a reflection of me or of us, it was a reflection of President Hinckley. Wallace was saying, in effect, “If you are associated with that man, then I assume that you, too, will do what you have said you will do.”
Such trust can only be earned one person at a time. Do you do what you say you will do? Can you keep a confidence? Does your signature on a document or a check or your temple recommend mean something? Your word is who you are. No wonder James the Apostle taught that “a double-minded man is unstable in all his ways” (James 1:8).
Indeed, anything that lacks integrity is unstable, as any engineer will tell you. A bridge or skyscraper that has structural integrity does what it was built to do. It isn’t necessarily perfect. It could have flaws. But, under stress and repeated use, it does what it was built to do. If, on the other hand, a structure does not have structural integrity, it will at some point fail, as was the case with the world’s first jet airliner, the British-made de Havilland Comet.
When the Comet was introduced in 1949, the future seemed bright for jet travel–until three Comets disintegrated in flight, killing all aboard. The planes were grounded as puzzled engineers worked feverishly to understand why these planes had operated flawlessly at first, only to later break apart in mid-air. The engineers set up a fuselage in a large pool and pumped water in and out, simulating the effects of repeated cabin pressurization. At first, the experiment revealed nothing. But then it yielded a startling discovery. The repeated stress caused small cracks to form around the rectangular windows, cracks that soon widened into gaping holes. The planes could not withstand repeated pressure. They lacked structural integrity.
You and I live in a world filled with pressure–pressure to accomplish, pressure to get ahead, pressure to conform, pressure to be popular. And so on. None of us are perfect. We all have flaws. How then, under repeated pressure, may we avoid allowing small cracks in our integrity to form so that we can do what we came here to do? How can we stay true blue–to ourselves, to others, and to our Father and His Son?
May I suggest seven things that will help us become men and women of integrity:
1.Decide today, once and for all, that you will be worthy of trust–the trust of family and friends, colleagues and business associates, and most of all, the Lord. The more the Lord trusts you, the more knowledge and power He will give you.
Consider the exquisite promise the Lord made Nephi, son of Helaman: “Blessed art thou, Nephi, for I have beheld how thou hast with unwearyingness declared the word...unto this people....Because thou hast done this with such unwearyingness,...I will make thee mighty in word and in deed,...yea, even that all things shall be done unto thee according to thy word, for thou shalt not ask that which is contrary to my will.” Nephi had proven himself to the Lord. And because the Lord could trust him, He increased Nephi’s access to His knowledge and power.

Trust is equally crucial to our relationships here. I have seen marriages crumble because husbands and wives couldn’t trust each other’s word or motives or faithfulness. I have seen families disintegrate because small cracks in a parent’s integrity led to gaping emotional and spiritual holes. I repeat what I said earlier: It is not possible to build a relationship with someone you can’t trust. And nowhere is this more evident than in a marriage and family.
I know of a couple who struggled for years to build a satisfying relationship, but without success. The husband had learned to lie when the going got tough, and then lie about lying. His wife, on the other hand, was so consumed with her desire to be liked and well thought of that she never discovered who she was–rather than who she thought everyone expected her to be. She spent her time and money doing and buying things to be “seen of men and women.” Both husband and wife were, in their own way, disingenuous. Neither were true to themselves, so their love could not grow.
During the two years I have served as the president of a company, I have gained new appreciation for how fundamental trust is to every relationship. As I selected individuals to serve as officers in our company, I found myself asking three questions: Can I trust this person’s motives? Can I trust this person’s judgment? Can I trust that he or she will tell me the truth? I realized that, while skills were imperative, integrity was even more so.
The Holy Ghost is not able to inspire or endorse the words or actions of someone who is not true and who can’t be trusted. So decide now, today, once and for all, that at all cost you will be a man or woman of integrity who can be trusted.
2. Have faith that the Lord can and will help you, and then diligently seek His help.
Nehi exemplifies this. Repeatedly he was true to the Lord’s commands, even when they
seemed implausible. Retrieve the brass plates from Laban? Hunt food with a broken bow? Build a ship without tools or experience? Yet repeatedly, the “I-will-go-and-do Nephi” went and did (See 1 Nephi 3:7). His response when his brothers called him a “fool” for attempting to build a ship was classic Nephi: “If the Lord has such great power, and has wrought so many miracles among the children of men, how is it that he cannot instruct me, that I should build a ship” (1 Nephi 17: 51). And build a ship he did, because he knew the Lord would help him.
Faith is the first principle of the gospel because it is our faith that activates the power of the Atonement in our lives. If your faith is wobbly, if you’re not sure the Lord will come to your aid, put Him to the test “Even if ye can only desire to believe, let this desire work in you” (Alma 32:27). The results will astound you, for God “worketh by power, according to the faith of the children of men” (Moroni 10:7). Challenges that test our faith are almost always opportunities to strengthen our faith. So believe the Lord will help you, and then diligently seek after His help.
3. Make covenants and keep them. In other words, do what you say you will do. This begins with keeping the covenants you made at baptism and again in the House of the Lord, and then being precisely, completely true to those covenants.
But it also includes being fair and square with others. Here is a sample checklist: Do you do what you say you will do, or do you often make excuses for not coming through? Will you rationalize taking advantage of someone else if it is to your advantage? Are you doing your own classwork? Do you give your best effort at work or just put in time? Do you pay a full tithe? Are you really living the Honor Code? Would you date your best friend’s boyfriend behind her back? Are you honest with those you date, or are you leading someone on because no one better has come along and you don’t want to sit home Friday night? Are you straight with your parents about how you spend their money? If you could improve your chance for graduate school by cheating, would you do it? What DVDs do you watch and web sites do you visit when you’re alone? Are you honest and moral in the dark of night as well as broad daylight? Are you true to those who have trusted you with their love and confidence? Are you living worthy of the kind of man or woman you hope to marry, and of the children whom our Father will entrust to your care?
Please understand, I am not asking these questions for my benefit. But I am inviting you to enroll today in Integrity 101 and ask yourself these and other similar questions. Because now is the time to learn to be precisely honest. Now is the time to commit yourself to a life of integrity. I can promise that in future days you will face dilemmas far more complex than the ones I have mentioned, but dilemmas that can almost always be resolved if you are fair and honest and true. So in your youth, learn wisdom; yea, learn...to keep the commandments of God with exactness (see Alma 37:35). Learn to be true to every covenant you make.
4. Stand up for what you believe. In fact, look for every opportunity to do so. Don’t be showy or loud about it, and please don’t ever criticize or judge others in the process. But relish every opportunity to stand for something, to be true to what you know is right.
Nine days after Heber J. Grant was born, his father died and his widowed mother Rachel was left to carry on. She tried to support her young son by working as a seamstress and taking in boarders, but they remained desperately poor. Rachel’s well-to-do brothers offered her a life of ease if she would renounce the Church. But she could not bring herself to turn her back on the gospel. Her prophet-son later spoke often about the dramatic impact her devotion had on him.
It is not possible to denounce who you are, or to live beneath who you are, and be happy. True happiness comes only when you are living up to who you are. King Benjamin understood this when he described the “happy state of those that keep the commandments of God. For...they are blessed in all things” (Mosiah 2:41).
If you want to feel real joy, keep the commandments and be true to who you are. It is actually easier to stand up for what you believe than to not do so. I was reminded of this last summer, when I was invited to speak about the family to a gathering of United Nations diplomats. I agonized over what to say to such a diverse group. In the end, I simply explained that my parents had taught me as a child that personal virtue was essential for a happy marriage and family, and that in my youth I had promised God that I would live a chaste life.
I then acknowledged that, though I had not yet had the chance to marry, I had kept my promise. “It hasn’t always been easy to stay morally clean,” I admitted. “It has required some self-discipline. But on balance, it has been far easier than the alternative. I have never spent one second worrying about an unwanted pregnancy or disease. I have never had a moment’s anguish because a man used and then discarded me. And when I do marry, I will do so without regret. So you see,” I concluded, “I believe a moral life is actually an easier and a happier life.”
 I worried about how such a sophisticated audience would respond to a message about virtue and abstinence, but to my surprise they leaped to their feet in applause–not because of me, but because the Spirit had borne witness of the truth of that message. The happiest people I know are those who have the integrity to stand up for what they believe.
5. Expect your integrity to be challenged. Metaphorically speaking, be on the lookout for Potiphar’s wife. She will show up again and again. Be ready to leave your cloak in her hand and flee again and again, because Satan won’t tempt you just once. Moses had to resist Satan’s temptations four times. And he had to tell Satan to beat it four times before he finally left–and that was after ranting and raving, weeping and wailing, and exposing Moses to the bitterness of hell (see Moses 1:19-22).
You too will have to tell Satan to beat it over and over again. Never forget that we are here on probation. We are here to be tested and to show, by our choices, whether we want to be part of the Kingdom of God more than we want anything else. Satan knows this. So count on the fact that your integrity will be tested. It will be tested in ways large and small. This is actually a blessing, for you don’t really know what you believe until your beliefs are tested. You don’t know if you’re honest until your honesty is tested. You don’t know if you really prize chastity until your virtue is tested. You don’t know if you can be trusted–with someone’s feelings, with money, with influence, with power–until your trust is tested. In every trial comes a moment of truth when you must decide what you really believe.
So count on tests of your integrity. But also know that every time we choose to be obedient, every time we make a tough but righteous choice, our integrity is fortified.
6. Don’t give up. This is a lifelong process. I am fifty years old, and I have to work at this every day. The older I get, and the more determined I become to keep the commandments with exactness, the more often I find myself seizing the opportunity to repent, ask for forgiveness from the Lord and others, and then try again. Daily repentance and precise obedience are crucial to increasing integrity. But then, that is the pattern of life. And when you do something that intro-duces a crack into your integrity, if you are paying attention the Spirit will let you know through His whisperings and the workings of your conscience that you have something to work on.
I was recently in the Midwest when a woman approached me and asked if I was the president of Deseret Book. When I nodded yes, she handed me a check and with emotion said, “Years ago I had a financial setback and could not pay a bill I owed your company. I have felt guilty ever since. Please take this so that my conscience can be clear again.”
No one except the Savior will live a perfect life, and no one is perfected in a day. It takes time and sheer work to develop and refine our integrity. Heber J. Grant said it this way: “I know of no easy formula for success. Persist, persist, PERSIST; work, work, WORK–is what counts in the battle of life” (Teachings of HJG, p. 36).
So learn to delight in repenting and obeying. And don’t give up.
7. Covenant–or perhaps I should say, renew your covenant–with our Father and His Son to do what you came here to do. For doing what we agreed to do premortally is the ultimate expression of our integrity.
As in all things, the Savior is the supreme example of perfectly fulfilling His foreordained mission. Premortally, when our Father outlined His plan and the need for a Redeemer, the Savior responded, “Here am I, send me” (Abraham 3:27).
He came, lived a sinless life, and at the appointed hour submitted to the agony of Gethsemane. He didn’t do it for Himself; He was already a God. He did it for you and me.
Perhaps even the Savior didn’t completely comprehend the depths to which He would be required to go, for there came that moment of unspeakable anguish when He pleaded, “Father, if thou be willing, remove this cup from me.” But then, in the midst of His agony, He demonstrated supernal integrity by adding: “Nevertheless, not my will, but thine, be done” (Luke 22:41-43).
There was no ram in the thicket this time. The Son of God did what He was sent here to do. His was the ultimate honoring of a commitment. And it was also an unparalleled example of something that should give each of us great courage. For at that sublime moment of submission, “there appeared an angel unto him from heaven, strengthening him” (Luke 22:43). Even the Savior wasn’t required to complete His mission alone. And neither are we, if we too honor our eternal commitments and submit ourselves to God.
Later, on the cross, the Savior uttered seven final words: “It is finished, thy will is done” (JST Matthew 27:54). From “Here am I, send me” to “It is finished, thy will is done,” we have a pattern of perfect integrity.
We too made premortal commitments, among them surely being a willingness to come during this “eleventh hour” (see D&C 33:3). Surely we followed our Elder Brother’s example. Perhaps we said something like this: “If you need someone who will have the courage and determination to face the world at its worst, here am I, send me. If you need husbands and wives who will be faithful to each other, raise their children in the admonition of the Lord, and defend the family, here am I, send me. If you need men and women who will see through the lies of the world about family and gender and intimacy, and who will never confuse being tolerant of others with tolerating sin, here am I, send me. If you need men and women who can think straight in a confused, twisted world, here am I, send me. If you need men and women who will be fearless in building the kingdom of God, please, here am I, send me.”
Two weeks ago, President Boyd K. Packer said this:
The world is spiraling downward at an ever-quickening pace. I am sorry to tell you that it will not get better. I know of nothing in the history of the Church or in the history of the world to compare with our present circumstances. Nothing happened in Sodom and Gomorrah which exceeds the wickedness and depravity which surrounds us now....The first line of defense–the home–is crumbling. Surely you can see what the adversary is about. We are now exactly where the prophets warned we would be (Boyd K. Packer, BYU J. Reuben Clark Law Society Devotional, 28 February 2004).
My dear young friends, whom I believe to be the best this world has ever seen, you were sent now because you have everything it takes to deal with the world now. You were put through your paces premortally. That you are here now speaks to how well you did. You have it in you to not only withstand the pressures of the last days but to triumph over them.
Now, that doesn’t mean you are all living up to who you are. Some of you no doubt need to make course corrections. To help with this, I invite you to undergo the spring cleaning to end all spring cleanings by enrolling in Integrity 101. Let me outline the coursework. First, take an inventory of your integrity by asking yourself the kind of questions I listed earlier. Look for cracks that may have started to form. Be honest with yourself about your past dishonesties. Second, for the next 30 days take time every night to assess how you did that day. Were you true to yourself and to others? Were you true to God in every situation? See if it makes a difference in what you say, how you spend your time and money, the decisions you make, and what you repent of. See if it also makes a difference in how you feel about yourself and your life.
And finally, as you become more fully aware of your strengths and weaknesses, turn to the Savior more frequently and with increasing fervor. Thank our Father for the gift of His Son and the privilege of repenting. Express your deep desire to live with integrity. And then plead for help. The Savior has the power to help you change. He has the power to help you turn weakness into strength. He has the power to make you better than you have ever been.
I know that this is true, for I have felt His redeeming and enabling power again and again and again. May we come to be more true than we have ever been before–true to ourselves, true to others, and true to God, with whom we have made sacred covenants. May we be like the Sons of Helaman–who were strict to remember God day in and day out, and who were true at all times to whatsoever thing with which they had been entrusted. May we be true blue, through and through.





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